Here are a few choices we would recommend making use of at each and every phase of this customer’s journey
Understanding Phase
Blogs. Ideal for upping your natural traffic when combined with a good search engine optimization and keyword strategy.
Infographics. Very shareable, meaning they boost your odds of being discovered via social networking when other people share your articles. (have a look at these free templates that are infographic allow you to get started.)
Brief videos. Once again, they are really shareable and that can help your brand get discovered by brand new audiences by hosting them on platforms like YouTube.
Consideration Phase
Ebooks. Great for lead generation while they’re generally speaking more comprehensive compared to a article or infographic, meaning somebody is more very likely to trade their email address to get it.